Sjowgren (pronounced “show grin”) is an American indie pop trio based in San Francisco. Their single “Seventeen” was featured in a well-known ad campaign in 2016 (see “Autotrader Bets on Indie Band Sjowgren in Its Latest Hook for Millennial Car Buyers” at https://www.adweek.com/creativity/autotrader-bets-indie-band-sjowgren-its-latest-hook-millennial-car-buyers-171338/ ).